The Pro's And Con's Of Running A Lifetime Deal (LTD)

As a founder, it felt great to be contacted by AppSumo. Apart from the ‘killer’ quote, they wanted to put Userships in their User Experience segment and offer an LTD to their 850,000 user base.

This got us thinking – what are the pro’s and con’s of running an LTD? Should we really do it?

We did a lot of digging, spoke to some of the industry experts and got their views on this. Here is a quick insight from what we heard……